Grocery display in Helsinki, courtesy of author Marcela via Wikimedia Commons.
Food labels can either be a blessing or a bane. They offer us (usually) helpful information but, too often, it’s obscured by marketing bling. Reasonable Person Model (RPM) offers a frame for examining labels. RPM suggests that we humans have certain needs: information gathering and exploration, being effectively focused, and taking meaningful actions. When these needs are met, we are essentially happier, more pleasant people who do a better job of living meaningful, productive lives. In this post, we’ll take a look at the structure of food labels and then evaluate how they might meet your needs per RPM.
First, what’s on a food…
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