Reasonable Food Labels

Sustainable Cooking for One

This post of part of a series exploring the food environment using the Reasonable Person Model. Check out my guest post on Your Registered Dietitian, and keep an eye open for the final installment!

Grocery display in Helsinki, courtesy of author Marcela via Wikimedia Commons.

Food labels can either be a blessing or a bane. They offer us (usually) helpful information but, too often, it’s obscured by marketing bling. Reasonable Person Model (RPM) offers a frame for examining labels. RPM suggests that we humans have certain needs: information gathering and exploration, being effectively focused, and taking meaningful actions. When these needs are met, we are essentially happier, more pleasant people who do a better job of living meaningful, productive lives. In this post, we’ll take a look at the structure of food labels and then evaluate how they might meet your needs per RPM.

First, what’s on a food…

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